According to a report in The Guardian, the Australian Competition and Consumer Commission (ACCC) has instituted federal court proceedings against Samsung, alleging the electronics giant misled and deceived customers with its claims about various Galaxy phones across more than 300 advertisements since February 2016. Ads across social media, online, TV, billboards, brochures and other media depicted the phones as being water resistant and showed them being used at pools and beaches, while Samsung also advertised them as being water resistant up to 1.5m for 30 minutes. The ACCC said the ads were false, misleading and deceptive, because the phones were not suitable for use in all types of water, which Samsung acknowledged on its website by advising against using the Galaxy S10 at the beach or a pool. ‘Samsung showed the Galaxy phones used in situations they shouldn’t be to attract customers,’ the ACCC commissioner, Rod Sims, said. ‘Under the Australian consumer law, businesses cannot mislead consumers about their products’ capabilities.’ Samsung said it intended to defend the proceedings.